.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.— Wendy's (@Wendys) March 30, 2017
On March 30th, McDonald's announced that all Quarter Pounder burgers at their locations will be using fresh beef versus frozen beef. Immediately following their tweet, less than three hours later, Wendy's replied "So you'll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend." Wendy's is most known for their slogan "Fresh, never frozen" when talking about their beef for burgers.
I think this was a great response on Twitter for Wendy's. The initial McDonald's tweet, with intentions to increase company image, only compiled 5.9K retweets and 7.6K likes. McDonald's attempt created even more questions, where customers asked what is in the other burgers or what was being done previously.
Wendy's capitalized on McDonald's tweet with their reply, compiling 72K retweets and over 174K likes. They also replied to fans with quick witted comments that consumers loved to share with fans and friends. Wendy's was able to take McDonald's attempt to try and create stronger company image, and spin it in a positive light for their company.
I saw this tweet on my timeline the day it was posted. Many of my followers were questioning the wording and wondering what "majority" really meant. As someone who prefers Wendy's over McDonalds, I find this quite funny. It's so amusing when brand take jabs at each other on social media.
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