Legend of Tom Brady

Following Super Bowl 51, the city of Boston began celebrating their 5th Super Bowl championship since 2000 and second in the last three years. Under Armour decided to capitalize on New England's quarterback, Tom Brady, success by running an advertisement that was posted to YouTube immediately following the Super Bowl.

The advertisement itself shows Boston's historic landmarks with average every day citizens speaking of Tom Brady. They tell stories of Brady throwing a football across the Boston Harbor, the city and fans actually getting younger with each championship, children having to be legally named "Tom" or "Brady", and finally that we should enjoy him while we can... because he'll "only be playing nine more years".

Droga5 Studios and Under Armour definitely took a risk in paying for the advertisement and getting it filmed and created before the Super Bowl. However, the risk paid off and allowed Under Armour to get first advertisements into the market following the Super Bowl. Tom Brady is one of Under Armour's most highly touted athlete and should use his success to further promote the brand.

Athletes Back Oakley

On February 8th during the Knicks home game against the LA Clippers, Knicks legend Charles Oakley was arrested after failing to cease yelling at owner James Dolan, who sat a few rows ahead (according to NY Knicks). In his statement, he disputed that he never yelled at Dolan and was confronted by Madison Square Garden security asking why he was sitting so close to Dolan.

Here is the video that went viral shortly after:

Charles Oakley will throw hands any time any place (via @ischafer) pic.twitter.com/MUOfDv4aAv

— Barstool Sports (@barstoolsports) February 9, 2017

Following the video, NBA players took to social media to describe their disgust with the events that occurred. The Knicks organization has had issues recently, but forcefully dragging a Knick legend and All-Star, out of the arena was a disgrace. LeBron James and Chris Paul, two of the league's face figures, took to Instagram to share their feelings on the situation. Athletes more and more have been taking to social media to share opinions and thoughts on current issues.

Although what LeBron and Chris posted was not negative, it makes one wonder if teams will begin to monitor or add social media clauses in contracts to control what athletes say to prevent any possible negative response on the organization.

Mood!! #Legend

A post shared by LeBron James (@kingjames) on Feb 8, 2017 at 8:23pm PST

"Hope that he gets some help soon??" Don't like the way they're trying to portray Oak...ALWAYS had my back and the realest person our league has seen! #UncleOak

A post shared by Chris Paul (@cp3) on Feb 9, 2017 at 10:30am PST

Mr. Clean sweeps top Super Bowl commercial

Obviously, all marketing and social media professionals' eyes were focused on the biggest platform for advertisement during last night's Super Bowl 51. When I was watching with my friends, we tried to guess each brand or company before the big reveal, often to little success. Watching Super Bowl commercials has become a cultural and worldwide phenomenon and has given companies a way to reach millions of consumers who actually want to see the advertisement.

One ad that stood out for me last night was Mr. Clean "Cleaner of Your Dreams" commercial. Mr. Clean goes through the house cleaning much to the delight of the female lead. At the end, Mr. Clean transforms into the standard male husband lead and female cannot keep her hands to herself.

Personally, I enjoyed this commercial the most last night. The song is catchy and plot is playful and enjoyable for consumers to watch. The ad finishes with the tagline "You gotta love a man who cleans" which directly targets couples and families. I think Mr. Clean will expect a solid return on their Super Bowl investment, and hopefully produce strong quarter revenues.