Geico & Guardians Team Up

Co-branding has been a recently new trend that has taken the marketing scene recently. Co-branding allows two companies to work together to create a mutually beneficial partnership. Successful examples include GoPro & Red Bull, Apple & PRODUCT (RED), and Genius & Spotify. Red Bull encourages consumers to film their adventures with GoPro who uses content in their commercials and website. Apple supports the PRODUCT (RED) fund with unique red products on their website, recently launching a limited edition red iPhone. Finally, Genius partners with Spotify to show song lyrics and information while listening to songs on the Spotify app.

This is another example of successful co-branding. Geico and Guardians of the Galaxy Vol 2. partner together to create an adorable commercial between the Geico gecko and Groot. The gecko tries to explain his line, and Groot can only say his infamous "I am Groot" line. Both brands should benefit positively from the commercial, promoting people to switch to Geico and to watch the movie when it releases in May.

Wendy's Fries McDonald's

.@McDonalds So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.

— Wendy's (@Wendys) March 30, 2017

On March 30th, McDonald's announced that all Quarter Pounder burgers at their locations will be using fresh beef versus frozen beef. Immediately following their tweet, less than three hours later, Wendy's replied "So you'll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend." Wendy's is most known for their slogan "Fresh, never frozen" when talking about their beef for burgers.

I think this was a great response on Twitter for Wendy's. The initial McDonald's tweet, with intentions to increase company image, only compiled 5.9K retweets and 7.6K likes. McDonald's attempt created even more questions, where customers asked what is in the other burgers or what was being done previously.

Wendy's capitalized on McDonald's tweet with their reply, compiling 72K retweets and over 174K likes. They also replied to fans with quick witted comments that consumers loved to share with fans and friends. Wendy's was able to take McDonald's attempt to try and create stronger company image, and spin it in a positive light for their company.