Home For Pizza

Domino's newest campaign focuses on pushing awareness for their innovative pizza tracker. They create a full length video, creating a unique spin on the famous race home scene from Ferris Bueller's Day Off. Domino's also created a 15 second spot to air on television.

I think Domino's does a fantastic job with the new advertisement. Joe Keery is a familiar face with new and young audiences as he stared in Netflix's original series "Stranger Things". He races home to beat the Domino's delivery vehicle and follows the exact route from the hit movie. Alan Ruck, Cameron from the original movie, also makes an appearance hitting the nostalgia factor.

The advertisement focuses on the excitement of tracking your pizza. They modernized the scene with Domino's and their car, but everything else stayed true to the original movie scene. In addition to the iconic running home scene, Domino's produced another advertisement that focuses on the technology to track and order pizza (Alexa, tablet, smart tv, wearables, etc). 

Domino's new campaign with a Ferris Bueller twist should resonate well with all consumers and prove to create strong gains, reputation or monetary, with the company.