New York City Advertising

For spring break this year, my best friend Nick and I had the opportunity to spend five days in New York City. We took in the usual touristy sites and sounds like Empire State Building, Statue of Liberty, and Natural History Museum. For me, I think one of the coolest experiences was just walking around the city, especially late at night, to see the city that never sleeps.

I remember walking around the city wondering how much billboards, real estate, signs, etc cost and whether companies were getting a positive return on their investment. As of now, I can only remember McDonald's, Macy's, H&M, Disney, Planet Hollywood, Hershey's, and M&Ms signs in the immediate Times Square area (surprising fact: there's an Olive Garden directly behind the "Red Steps"). 

 I think for well-known and established brands, advertising in Times Square can be worth the investment. Customers will flock to not only to shop at the stores, but also to take pictures to share online. For Nick and I, although we had no intention of purchasing anything, a stop to Macy's was necessary just to say we did. Brands that are not as well known would be wasting money to advertise in New York City, in particular Times Square, and could devote resources elsewhere if they are not getting the return. Engagement on social media can provide a wider reach and impressions and is a much cheaper alternative to expensive billboards and store property.