Home For Pizza

Domino's newest campaign focuses on pushing awareness for their innovative pizza tracker. They create a full length video, creating a unique spin on the famous race home scene from Ferris Bueller's Day Off. Domino's also created a 15 second spot to air on television.

I think Domino's does a fantastic job with the new advertisement. Joe Keery is a familiar face with new and young audiences as he stared in Netflix's original series "Stranger Things". He races home to beat the Domino's delivery vehicle and follows the exact route from the hit movie. Alan Ruck, Cameron from the original movie, also makes an appearance hitting the nostalgia factor.

The advertisement focuses on the excitement of tracking your pizza. They modernized the scene with Domino's and their car, but everything else stayed true to the original movie scene. In addition to the iconic running home scene, Domino's produced another advertisement that focuses on the technology to track and order pizza (Alexa, tablet, smart tv, wearables, etc). 

Domino's new campaign with a Ferris Bueller twist should resonate well with all consumers and prove to create strong gains, reputation or monetary, with the company. 

New York City Advertising

For spring break this year, my best friend Nick and I had the opportunity to spend five days in New York City. We took in the usual touristy sites and sounds like Empire State Building, Statue of Liberty, and Natural History Museum. For me, I think one of the coolest experiences was just walking around the city, especially late at night, to see the city that never sleeps.

I remember walking around the city wondering how much billboards, real estate, signs, etc cost and whether companies were getting a positive return on their investment. As of now, I can only remember McDonald's, Macy's, H&M, Disney, Planet Hollywood, Hershey's, and M&Ms signs in the immediate Times Square area (surprising fact: there's an Olive Garden directly behind the "Red Steps"). 

 I think for well-known and established brands, advertising in Times Square can be worth the investment. Customers will flock to not only to shop at the stores, but also to take pictures to share online. For Nick and I, although we had no intention of purchasing anything, a stop to Macy's was necessary just to say we did. Brands that are not as well known would be wasting money to advertise in New York City, in particular Times Square, and could devote resources elsewhere if they are not getting the return. Engagement on social media can provide a wider reach and impressions and is a much cheaper alternative to expensive billboards and store property.