My first blog post this semester is about a Coca Cola advertisement I stumbled upon. During the holiday months of 2016, many companies run advertising campaigns that really strive to capture the feeling of the season. Coca-Cola consistently is mentioned at the top, or near the top, of companies who always produce top quality holiday ads. The season can be important for businesses to create capital gains, while also at some level promote corporate social responsibility.
This ad produced by Coca-Cola will air nationwide in China at the end of December and continue through the Chinese New Year. The commercial features animated characters that have been used in China since 2001, hoping to build familiarity with the characters like the polar bears in the United States. Those characters build a family for a lonely snowman to enjoy the season with.
The ad promotes the unbreakable bond within a family, and satisfies the mission statement of Coca-Cola. Coca-Cola strives to "refresh the world, inspire moments of optimism and happiness, and create value and make a difference". This advertisement fits well with the corporate mission and values, and will be a successful campaign in China in the next couple of weeks.
I love this post! Since the New Year's Day is known as spending time with family, the Coca-Cola made a good combination brand with family bonds. Also, the slogan of "inspire moments of optimism and happiness" is good to recognize as a friendly brand for people.
ReplyDeleteInteresting post! I was always interested in global marketing, and the way Coca-Cola does it is always something to learn off of.
ReplyDeleteI love the way they are applying their successful marketing campaigns with the polar bears and translating it into a different culture. It will be interesting to see if this ever ends up coming to the US with all the diversity we have.
ReplyDeleteGreat read! I love how Coca-Cola makes it about the family and spending time together more than the actual product.
ReplyDeleteCoca-cola is amazing! They flawlessly combine being a global brand with family values we all share.
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